Aveda Videos

Aveda | Know What We’re Made Of

We are cruelty-free—we don’t test our products on animals. Our products contain naturally-derived ingredients. All of our products are manufactured with 100% wind power through renewable energy credits and carbon offsets. We are not indifferent about our impact on the environment. (We’ll never be). We don’t use animal-derived ingredients on the overwhelming majority of our products. And we formulate all our products without chemicals like parabens, mineral oil and sodium lauryl sulfate. Learn more at Aveda.com.